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The upcoming campaign (autumn 2025 – spring 2026) aims to reinforce public awareness, provide targeted education, promote land acquisition through guaranteed loans, and increase adoption among financial institutions.
IFC seeks to contract a competent and experienced Vendor (-s) (‘the Vendor’) to support these goals through a structured national communication and stakeholder engagement campaign in Ukraine (‘the Assignment’) in terms of this TOR in cooperation with the Project team and Project Manager.
The World Bank Group invites qualified communication firms to design and deliver a nationwide awareness campaign to promote the Partial Credit Guarantee Fund (PCGF) for small farmers in Ukraine. The assignment (October 2025 – June 2026) aims to raise awareness among farmers and financial institutions, build financial literacy, and encourage wider adoption of PCGF-backed loans. The Vendor will implement regional outreach, training, and media activities, producing materials in Ukrainian and coordinating closely with IFC. Eligible firms must have at least five years of experience in Ukraine’s agriculture sector, proven expertise in nationwide communication or training campaigns, and fluency in English and Ukrainian. Proposals should be submitted via the World Bank eConsultant platform referencing “Design and Delivery of a Wide-Scale Informational Campaign to Maintain Public Awareness on the PCGF for Small Farmers in Ukraine.”