SELECTION OF CONSULTING FIRMS BY THE WORLD BANK GROUP
REQUEST FOR EXPRESSION OF INTEREST (EOI)
Electronic Submissions through WBGeProcure RFx Now
ASSIGNMENT OVERVIEW
Assignment Title: CGAP - Creating Short-form Video and Multimedia Content for CGAP's Digital Channels
Assignment Countries:
- Not Country Related
ASSIGNMENT DESCRIPTION
CGAP’s communications team works closely with technical experts totranslate complex insights into accessible content that supports financialinclusion and its role in sustainable development. This project seeks acreative firm (The Firm) to develop compelling video and multimedia assets thatsupport these efforts, enhancing CGAP’s visibility, reach, and engagementacross digital platforms.
Objectives
The Firm will help CGAP amplify its voice across social and digitalchannels by producing high-quality content that expands reach and engagementwith target audiences, raises awareness of CGAP’s work and priorities, and influenceskey actors in the global development and financial inclusion ecosystem.
Scope of Work
The Firm will develop short-form digital content optimized forsocial media and adaptable for other formats such as websites, events, orpresentations. This may include short storytelling and longer-form videos, podcasts, infographics,animated charts/graphs, animations, and designed visuals, as well as suggestedsocial media copy as requested. Approximately 8–10 assets will be produced permonth for the duration of the contract.
In addition, the Firm will support broader digital communicationsstrategy efforts, including increasing its presence on YouTube and supportingpaid campaigns.
Methodology and SpecificTasks
The Firm will work in close coordination with the Task Manager andother members of CGAP’s communications team. Key tasks include:
·Collaborating with the team to ideate and aligncontent with CGAP’s editorial priorities.
·Producing and publishing content in line withCGAP’s digital strategy and content calendar.
·Tracking, evaluating, and reporting on content performance on aquarterly basis, aligned with CGAP’s reporting schedule.
·Offering recommendations to strengthen CGAP’s digitalcommunications strategy based on performance insights.
The CGAP communications team willreview and provide feedback throughout the production process to ensurealignment with project objectives.
Deliverable(s)
The following are expecteddeliverables based on the scope of work defined above:
- Weekly editorial meetings: Participation in regular content ideation and planning meetings.
- Monthly content production: Delivery of 8–10 pieces of finalized content per month.
- Quarterly performance reports: Insights on content performance and strategic recommendations, aligned with CGAP’s mid-year and annual reporting timelines (mid-year and full-year reports will be provided in the second and fourth quarters, respectively).
Timeline
A summary of theestimated timeline for the project is provided below.
Key Milestones
Estimated timeline
Onboarding/Strategy Meeting
Week of September 1, 2025
Editorial Meetings
Weekly
Agreed monthly content produced and delivered
Monthly
Performance reports
Quarterly (October, January, April, July)
FUNDING SOURCE
The World Bank Group intends to finance the assignment / services described below under the following:
- BB: Bank Budget
- TF0C1763: CGAP
ELIGIBILITY
Eligibility restrictions apply:
- [Please type list of restrictions]
SUBMISSION REQUIREMENTS
The World Bank Group invites eligible firms to indicate their interest in providing the services. Interested firms must provide information indicating that they are qualified to perform the services (brochures, description of similar assignments, experience in similar conditions, availability of appropriate skills among staff, etc. for firms; CV and cover letter for individuals). Please note that the total size of all attachments should be less than 5MB. Firms may associate to enhance their qualifications unless otherwise stated in the solicitation documents. Where a group of firms associate to submit an EOI, they must indicate which is the lead firm. If shortlisted, the firm identified in the EOI as the lead firm will be invited to the request for proposal (RFP) phase.
Expressions of Interest should be submitted, in English, electronically through WBGeProcure RFx Now
NOTES
Following this invitation for EOI, a shortlist of qualified firms will be formally invited to submit proposals. Shortlisting and selection will be subject to the availability of funding.
Only those firms which have been shortlisted will be invited to participate in the RFP phase. No notification or debrief will be provided to firms which have not been shortlisted.
If you encounter technical difficulties while uploading documents, please send an e-mail to the Help Desk at corporateprocurement@worldbank.org prior to the submission deadline.