Country Advisory and Economics
Department of the International Finance Corporation (“IFC”), the private sector
arm of the World Bank Group (“WBG”), aims to support Croatian Ministry of Economy (MINGO) in their efforts to create less
burdened, incentivized and more competitive business environment, as
recommended in the European Commission’s regular annual assessment. As part of
the National Plan for Recovery and Resilience (NPRR), Croatian
authorities have defined comprehensive reform package that will trigger the
needed growth, including measures to support managerial capabilities within
SMEs.
The project aims to enhance the
productivity and competitiveness of Croatian businesses by promoting the
adoption of modern business practices and strengthening the capacity of
Business Development Service (BDS) providers.
The project will consist of three
phases, each corresponding to a distinct implementation segment. Specifically,
(1) Phase 1 (Business Assessment and Program Development) will lay the
foundations for the program, including the design of the new guidelines and
methodology in supporting SMEs, (2) Phase 2 (Capacity Building of SMEs and
selected business service partners) will pilot the new guidelines and
methodology with 150 firms being trained by December 2025, and (3) Phase 3 will
support the government in building a marketplace of well-established and
efficient BDS able to deliver consulting and training on a wide range of
business practices (managerial, green and digital and ESG), scaling up the
program and ensuring its sustainability beyond the project’s completion date.
Phase 2 is critical
for the overall project objective and as part of it, businesses will receive
the following services: (1) General and short training sessions on growth,
growth strategies, ESG best practices, global trends on the market. The
objective of this training is for SME to start thinking of their growth
strategy, understand which areas they need to strengthen and ignite some
interest for more support; (2) One-on-one meetings with a specialized BDS firm
in a clinic format (30 minutes) to identify potential opportunities, and for
the best and most motivated SMEs: (3) A mentoring program with a BDS provider
to develop a thorough diagnostic, discuss a growth strategy, and design an
action plan to achieve this growth strategy; and (4) Specific enhanced
technical training sessions led by experts on selected topics to guide SMEs.
Services (1) and (2) will be delivered to 150 firms by December 2025.
IFC
intends to hire a local consulting firm to assist the IFC in
implementing the Service (3) with a specific focus on AI.