I.
OBJECTIVE OF THE ASSIGNMENT
The objective of this assignment is to
design and implement a strategic and comprehensive investment promotion
campaign to position Jordan as a regional hub for pharmaceutical manufacturing.
The campaign will include the organization of international and domestic
conferences, roadshows, and exhibitions, with the following core aims:
1. Attract Foreign Direct Investment
(FDI): Target international and regional investors in the pharmaceutical
sector.
2. Enhance Jordan’s Global Image: Promote
Jordan as a competitive and sustainable destination for pharmaceutical
investment.
3. Support Investment Expansion:
Facilitate market access and connections for existing investors to support
expansion and growth.
II.
SCOPE OF WORK
1.
Strategy Development
- Develop a comprehensive sector-specific
investment promotion strategy tailored to Jordan’s pharmaceutical industry.
- Identify priority sub-sectors and
segments within the pharmaceutical value chain with high potential for
investment.
- Map and segment target investor
profiles, including multinational corporations, regional leaders, and strategic
domestic players.
- Produce a validated list of at least 20
prospective international investors, including contact information and
justification for their inclusion.
- Formulate an action plan to connect
existing pharmaceutical companies in Jordan with potential global partners.
- Design a practical implementation plan
including stakeholder engagement, monitoring and evaluation (M&E)
framework, resource requirements, and timeline.
2.
Campaign Design and Implementation
- Plan and deliver an integrated
promotional campaign including the following components:
·
Roadshows: Organize in-person roadshows in
at least three strategically selected countries (to be proposed and justified
by the consultant),
·
Organize at least five virtual roadshows
targeting other priority markets,
·
Conferences: Organize a high-profile
international investment conference in Jordan to showcase opportunities and
encourage networking,
·
Exhibitions: Identify and recommend
strategic international pharmaceutical trade fairs where Jordan’s participation
would yield maximum visibility,
·
Investor Outreach: Facilitate a minimum of
20 one-on-one bilateral meetings (virtual or in-person) with potential
investors.
For all events, the consultant will be
responsible for:
- Program design, content development, and
invitation management.
- Venue and logistics planning (excluding
venue costs, which will be covered by IFC).
- Execution of a tailored marketing and
outreach plan for each event.
- Collection and analysis of participant
feedback.
- Development of event-specific reports
highlighting outcomes, feedback, and recommendations.
3.
Development of Promotional and Marketing Materials
- Investment brochures and sector-specific
guides.
- Digital assets: videos, infographics,
social media content, and website content.
- Investor case studies, testimonials, and
success stories.
- Highlight Jordan’s value proposition,
including investment incentives, infrastructure, and support services.
4.
Stakeholder Engagement
- Coordinate with national institutions
including the Ministry of Investment, Ministry of Industry, and relevant
associations.
- Collaborate with Jordanian embassies and
international investment organizations.
- Facilitate networking between investors
and local businesses.
- Ensure alignment with national
investment strategies and coordination with key stakeholders.
5.
Monitoring and Reporting
- Monitor key performance indicators
including participation rates, investor interest, and engagement outcomes.
- Provide detailed event-specific and
final reports with qualitative and quantitative analysis.
- Offer actionable recommendations for
future promotional efforts.