Context :
The SPLA Project (Social Protection and Legal Aid) is a joint initiative between the World Bank and UNDP. The World Bank leads efforts in social protection, while UNDP focuses on improving access to legal aid, working together to create an integrated, people-centered system. Supported by the Tunisia Economic Resilience and Inclusion Umbrella Fund (TERI), managed by the World Bank, and receiving significant backing from the Netherlands as a key donor, the project started in 2022 and will continue until 2026, building on solid foundations to enhance Tunisia’s social protection systems.
This project aims to link social protection to legal aid services to ensure equitable access for vulnerable populationsto the services and protections they are entitled to.
The project seeks to improve the provision of integrated social services for vulnerable individuals, strengthen the quality of social assistance programs—including Tunisia’s flagship AMEN SOCIAL program—and reinforce legal aid mechanisms. This should increase demand among target populations to assert their rights and gain easier access to legal and justice services.
The project supports key Tunisian institutions, including the Ministry of Justice, the Ministry of Social Affairs (MAS), the Administrative Tribunal, and the National Bar Association of Tunisia (ONAT).
Ultimately, the project aims to enhance access to social protection and justice for the most vulnerable groups, including low-income households, children, women victims of violence (including gender-based violence), and victims of human trafficking.
The project is structured around three main components:
1.
Support for Social Protection Reforms: Strengthening the AMEN Social program to expand its reach among vulnerable households and improve the quality of social protection services, including legal aid.
2.
Increased Access to Justice for Vulnerable Populations: Integrating legal services into social protection systems (e.g., training social workers to provide basic legal information) and enhancing access to and the quality of legal aid
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services
. This includes legal aid offices within first-instance courts and jurisdictional assistance services provided by the Administrative Tribunal.
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Strengthening Government Capacities: Supporting the implementation and sustainability of adopted solutions through a robust knowledge management and learning approach. Objectives of the Consultancy
The main objective of this consultancy is to support the TERI team and the project team (World Bank and UNDP) in strengthening communication around the SPLA project, jointly led by the World Bank and UNDP, with a specific focus on:
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Effectively communicating the project's results and impacts to stakeholders, targeted audiences, and the general public.
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Raising awareness among beneficiaries about the legal and administrative provisions governing services, their availability, and the associated procedures.
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Highlighting beneficiary testimonials and success stories, illustrating the tangible results of the project.
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Supporting advocacy and partner mobilization efforts. Scope of work
bbb The communication agency will be responsible, over a 12-month period, for designing and producing the following communication materials:
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An institutional video showcasing the objectives and results of the SPLA project. This video should include interviews with key stakeholders and immersive visual sequences.
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Three testimonial videos (individual stories) from project beneficiaries, illustrating the direct impact of the initiative. These videos should be social media-friendly, with a focus on personal stories.
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Seven static and animated infographics visualizing key data and project results. These will be used in activity reports, articles, and online publications.
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A factsheet summarizing key achievements and indicators related to the project's outputs and essential activities. This document will be published online in three languages.
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Event coverage, including the production of a 2-minute video and a photo series documenting key moments of an event. These materials will be used for social media, newsletters, and activity reports.
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The development of these materials will require close collaboration with project stakeholders, including the World Bank, UNDP, project partners (ministries and public organizations), and final beneficiaries to ensure effective and audience-specific communication.
Explicit consent from stakeholders is required for any visual recording of participants. Dissemination Plan and Communication Strategy
The communication materials produced as part of this mission will be distributed by the World Bank and UNDP teams through the following channels:
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Websites: Published on the World Bank, UNDP, and institutional partners' websites.
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Newsletters: Integrated into informational bulletins sent to stakeholders and partners.
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Events and Seminars: Videos and infographics will be presented during conferences and workshops related to the SPLA project.
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Social Media: Shared on LinkedIn and other relevant platforms.
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Media and Press: Included in articles and reports published on partner platforms, as well as in local and international media.
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Public Screens and TV: Broadcasted during events and displayed as animated (2D) videos in select public spaces.
The agency is not responsible for content dissemination but must ensure that all materials are adapted to the specified channels.
All dissemination activities will be subject to prior approval from stakeholders.
Deliverables and Deadlines
The service provider will be required to deliver the following elements within the agreed timelines:
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1. Institutional Video
The institutional video will highlight key stakeholders and beneficiaries of the SPLA project and must include:
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Interviews with key actors: World Bank, UNDP, Ministry of Social Affairs, Ministry of Justice, Administrative Tribunal, ONAT, other partners, and project beneficiaries.
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Animated graphics and key statistics showcasing project results and impacts.
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Cutaway shots illustrating on-the-ground activities.
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Drone footage for an immersive perspective.
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Estimated duration: 3 minutes
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Production :
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Filming: 2 days for interviews (Tunis).
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Post-production :
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Editing, color grading, and subtitling in two languages (English and French).
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Royalty-free music.
Reference example: https://www.worldbank.org/en/programs/teri/brief/govtech-tunisia-life-events-and-citizen-barometers
2. Testimonial Video Series
Three individual videos focusing on personal stories of beneficiaries, highlighting:
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The impact of the SPLA project on their lives, particularly in improving access to justice, social conditions, and economic inclusion based on their specific profiles.
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Everyday scenes illustrating their living conditions and the transformations they have experienced.
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A regional perspective, showcasing the geographic and social diversity of the beneficiaries.
Deliverables:
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Three testimonial videos, optimized for social media distribution.
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Professional photographs of beneficiaries and their environment to enhance communication materials.
Example of a montage including three testimonials in three languages:
AR : https://www.albankaldawli.org/ar/news/feature/2024/11/14/tunisians-share-how-their-life-changed-through-the-amen-program
FR : https://www.banquemondiale.org/fr/news/feature/2024/11/14/tunisians-share-how-their-life-changed-through-the-amen-program
EN : https://www.banquemondiale.org/fr/news/feature/2024/11/14/tunisians-share-how-their-life-changed-through-the-amen-program
Estimated duration: 1 to 2 minutes per video.
3. Infographics and Visual Reports
Development of static and animated infographics illustrating:
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The key results of the SPLA project.
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Essential data on beneficiaries and program achievements.
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Adaptation for multiple formats (reports, articles, presentations).
Deliverables:
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Seven static or animated infographics.
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One factsheet summarizing key project outcomes and indicators.
4. Animated Videos
Production of three animated videos (1 to 2 minutes each) designed to:
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Explain rights, mechanisms, and procedures to beneficiaries.
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Deliver simple and clear messages in Tunisian dialect for accessibility.
Deliverables :
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Three animated videos (1–2 minutes each).
Example : https://www.youtube.com/watch?v=a0TCZBkjgjk
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5. Factsheet
The factsheet will summarize key achievements and indicators related to the project's outputs and activities. It will be published online in three languages (English, French, and Arabic).
Deliverable:
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One factsheet, available in three languages (EN, FR, AR).
Examples of published factsheets in three languages:
EN - https://thedocs.worldbank.org/en/doc/80c50f4cc6c081e16cd67957f83cd93a-0280012024/original/Fact-Sheet-Q3-24-WB-SPJ-EN.pdf FR - https://thedocs.worldbank.org/en/doc/5f88c6bb15a1e8142a4812bed4d85b2f-0280012024/original/Fact-Sheet-Q3-24-WB-SPJ-FR.pdf
AR - https://thedocs.worldbank.org/en/doc/c78b8d999a25173e75513abe5c1cf3d3-0280012024/original/Fact-Sheet-Q3-24-WB-SPJ-AR.pdf
6. Event Coverage
Video and photos capturing a major project-related event (to be determined).
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Deliverables:
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A 2-minute video covering key moments of the event.
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A series of professional photos showcasing highlights and participants.
Validation Process :
1.
Initial Submission: The agency submits a first version of the deliverable (video, infographic, factsheet, etc.).
2.
Project Team Review: The SPLA project communication team (World Bank and UNDP) conducts an initial review.
3.
Feedback and Adjustments: The agency incorporates the requested modifications and submits a revised version.
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Final Approval: The final version is approved by the World Bank and UNDP. Depending on the deliverables, a consultation with institutional partners may be required.
Validation Timeline: A 5-working-day review period is allocated for each validation cycle to ensure an efficient and smooth process. Critères de Sélection des Prestataires
The service provider must submit a technical offer and a financial offer.
1. Technical Offer
The technical offer must include the following elements:
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Experience and Expertise:
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Demonstrated experience in similar assignments.
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Examples of past projects showcasing expertise in institutional communication, video production, and infographic design.
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Project Team:
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CVs of each key team member, highlighting relevant experience.
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Detailed Methodology, including:
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Understanding of the requirements: A clear analysis of the project’s objectives and expected outcomes.
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Proposed approach and tools: Explanation of the creative, technical, and strategic approach to be used for content production.
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Detailed timeline: A comprehensive work plan with milestones to ensure timely delivery of all outputs.
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Workload distribution table per team member (see template in Annex 1).
Evaluation Criteria
The technical proposals will be assessed based on the following criteria:
Experience and Expertise (30%)
The bidder must demonstrate at least five years of experience in similar projects and provide:
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Three references proving experience in institutional video production.
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Four references in infographic design, including at least two animated infographics.
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One reference in the production of explainer videos (e.g., 2D animation format).
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Examples of past work or certificates of successful project completion.
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Innovative references will be considered an asset.
Methodological Approach (40%)
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Understanding of project needs: 10%
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Proposed approach and tools: 10%
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Detailed work plan, demonstrating the ability to meet deadlines: 10%
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Workload distribution table per team member (see Annex 1): 10%
Project Team (30%)
Bidders must propose a production team that includes:
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Project Manager: Responsible for overall coordination and deliverables tracking. Must have experience managing similar communication projects for international institutions.
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Graphic Designer: Proven experience in creating visual materials (both static and animated), with a portfolioshowcasing recent relevant work, including animated explainer videos.
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Video Director/Editor: Experience in institutional video production, beneficiary testimonials, and event coverage.
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Professional Photographer: Experience in institutional event photography and documenting social impact.
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Two Video Technicians/Operators: Responsible for filming, technical setup, and logistical support during shoots.
Each team member must have at least five years of experience in their respective fields.
2. Offre Financière (20%)
The financial offer must include:
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A detailed cost breakdown, specifying the compensation for each team member.
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Potential reimbursable expenses (e.g., travel, equipment rental).
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A detailed payment schedule (see template in Annex 2).
Financial Offer Evaluation:
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The financial proposals will be evaluated based on the best value-for-money principle.
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The most competitive offer will receive the maximum score (20%), while other offers will be graded proportionally.
Workload Distribution Table by Team Members
Name of Staff & Firm associated with¹
Area of Expertise Relevant to the Assignment
Designation for this Assignment²
Assigned Tasks or Deliverables
Location³
Number of Days
¹ Name of Staff & Firm associated with → If the consultant is part of a company, the company name should be mentioned in addition to the consultant’s name.
² Designation for this Assignment → Specifies that the role assigned to this person should be directly relevant to the assignment (e.g., Project Manager, Graphic Designer, Videographer, etc.).
³ Location → Indicates that the consultant should specify where they will be working (e.g., on-site, remotely, or in a specific region)
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ANNEXE 2 : Financial Offer Tables
REMUNERATION : Provide a Breakdown of Daily Fees per the following format:
Names
Position
Number of Days
Daily Fees
Total
List of Key Personnel represented in the Technical Proposal
Other Functional Labor Category Relevant to the Assignment
TOTAL
DAILY FEES SHOULD BE INCLUSIVE OF ALL FRINGE BENEFITS, APPLICABLE TAXES AND OTHER COSTS.
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Reimbursable Costs : Provide a Breakdown of Reimbursable Costs per the following format:
Item No.
Description
Quantity
Unit Price
Total Amount
International travel:
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Airfare
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Hotel
-
Meals and Incidentals
Local Travel:
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Ground transportation
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Other local travel cost
Communication Expenses
Other Direct Expenses
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(Provide detail as applicable)
TOTAL
REIMBURSABLE EXPENSES SHALL BE LIMITED TO REASONABLE, ALLOWABLE AND NECESSARY COSTS TO UNDERTAKE THE SERVICES DEFINED IN THE TERMS OF REFERENCE AND SHOULD BE COMMENSURATE WITH THE TECHNICAL PROPOSAL.
PROPOSED SCHEDULE OF Payment
Description of Deliverable
Proposed Delivery Date
Contract Currency (e.g. USD)
Comments
Deliverable # 1
Date/Timing
Amount in contract currency
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Deliverable # 2
Date/Timing
Amount in contract currency
Deliverable # 3
Date/Timing
Amount in contract currency
Deliverable # 4
Date/Timing
Amount in contract currency
Total
Amount in contract currency
Notes:
1. If a mobilization advance is requested, please include the amount in the Proposed Schedule of Payment and provide the justification for requesting such advance. If World Bank Group (WBG) agrees to pay a mobilization advance, the firm may be required to provide a bank guarantee prior to disbursement of such payment by WBG where it is deemed appropriate.
2. Please customize the Schedule as necessary based on the contract type (refer to Instructions).
3. The total in the Proposed Schedule of Payment must be the same as the Total Project Cost in Annex B above.
4. Deliverables shall be specified based on the services described in the TOR.
5. Indicate contract currency in the table above. This is the currency in which payments will be made.
