I. OBJECTIVE OF THE ASSIGNMENT:
The purpose of
this assignment is to design and execute a comprehensive investment promotion
campaign aimed at attracting investments in semiconductor assembly, packaging,
and testing facilities (back-end manufacturing) in Jordan.
II. SCOPE OF WORK
1.
Value proposition
developing
The consultant
shall develop a value proposition - compelling
promotional materials, highlighting the unique advantages and benefits the
country offers to potential investors, such as:
- Brochures
and investment guides highlighting Jordan’s competitive advantages and
success stories.
- Digital
content, including videos, presentations, social media content and
website resources.
- Case studies
and testimonials from successful investors in Jordan.
The materials should
present a compelling narrative to attract investments by showcasing why Jordan is
attractive for semiconductor back-end manufacturing. This can include, but not
limited to presentation of:
a.
Strategic Location
b.
Business-Friendly
Environment
c.
Cost Competitiveness
d.
Skilled Workforce
e.
Infrastructure and
Utilities
f.
Market Potential
g.
Innovation and Technology
Support
h.
Stability and Predictability
i.
Sustainability and ESG
Commitment
j.
Customizable benefits and
incentives for investors, support services and regulatory advantages offered by
the Government.
2.
Strategy Development
·
Develop a comprehensive sectoral
investment promotion strategy tailored to the semiconductors back-end.
·
Identify target markets and investor
segments, focusing on global leaders and large regional players in the semiconductors
value chain.
·
Identify the sub-sectors that are most
viable and promising for semiconductors back-end manufacturing in Jordan.
·
Identify at least twenty potential
international investors, with contacts details and brief rationale for
inclusion in the list.
·
Develop the implementation plan for the
strategy, which should include active stakeholder consultation and engagement, the
M&E framework, required resources and timeline.
3.
Campaign Design and
Implementation
- Plan and execute an integrated
promotional campaign, aimed at promoting Jordan as an investment location
and attracting international investors in the semiconductor manufacturing.
- The campaign
shall include:
- Lead
Generation and Investor Engagement: Organize at
least ten bilateral meetings with a minimum of ten potential investor
companies at the C-level (virtual or in-person). These meetings should
facilitate discussions between the Ministry of Investment, Jordanian
industry representatives, and prospective investors interested in
establishing operations in Jordan.
- Roadshows:
Conduct roadshows in target regions to directly engage potential
investors and stakeholders. The campaign should include roadshows in three
regions – Asia, Europe, USA.
- Exhibitions:
Identify key international trade fairs and exhibitions, related to semiconductors
manufacturing, advisable for Jordan’s officials and industry
representatives to participate in.
For
all events, the consultant will be responsible for:
·
Developing the program,
content, materials, the list of invitees.
·
Logistical arrangements, including
booking appropriate venues with all technical support (presentation equipment,
audio-visual equipment, etc.) for the events outside Jordan. Cost of the venues
and supporting services will be covered by IFC separately.
·
Sending invitations and
follow-up letters to potential investors to ensure a good level of
participation.
·
Developing and implementing a
tailored marketing strategy and action plan, including post-events engagement,
for all events.
·
Collecting feedback from
participants and preparing post-events reports.
4.
Stakeholder Engagement
·
Collaborate with government agencies
(first of all, the Ministry of Investment and Ministry of Industry), embassies
abroad, chambers (Jordan Chamber of Industry), trade associations, and private
sector stakeholders to align promotional efforts.
·
Engage international trade and investment
organizations to amplify the campaign's reach.
·
Facilitate networking to connect potential
investors with local businesses and associations to build partnerships.
·
The consultant shall take into
consideration the goals and objectives of the investment promotion strategies
and efforts by the Ministry of investment and coordinate the work with the
Ministry.
6.
Monitoring and Reporting
- Track and
report on the effectiveness of promotional activities, including
attendance, leads generated, and feedback obtained from participants.
- Provide
recommendations for future promotion and investor engagement efforts.
