SELECTION OF CONSULTING FIRMS BY THE WORLD BANK GROUP
REQUEST FOR EXPRESSION OF INTEREST (EOI)
Electronic Submissions through WBGeProcure RFx Now
ASSIGNMENT OVERVIEW
Assignment Title: Comprehensive Market Analysis of Early Childhood Care and Education in Indonesia
Assignment Countries:
ASSIGNMENT DESCRIPTION
Background
IFC—a member of the World Bank Group—is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2024, IFC committed a record $56 billion, including over $22 billion mobilized to private companies and financial institutions in developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity as economies grapple with the impacts of global compounding crises. For more information, visit www.ifc.org.
IFC and Gender in Indonesia
Gender is a cross-cutting priority for IFC, as highlighted in the WBG’s Gender Strategy. The 2024–2030 Gender Strategy expresses the bold ambition to accelerate gender equality to end poverty on a livable planet. The new strategy prioritizes three strategic objectives: end gender-based violence and elevate human capital, expand and enable economic opportunities, and engage women as leaders.
IFC’s Gender and Economic Inclusion Department (GEID)works toward a private and public sector that provides women, men, and underserved communities equal economic opportunities as leaders, employees, entrepreneurs, consumers, and community members. IFC convenes the private sector and other key stakeholders in emerging markets to facilitate learning and support the implementation of private sector policies and practices to tackle barriers to gender equality and economic inclusion.
Childcareis a key focus of GEID’s work in several markets, including Indonesia, recognizing that access to high-quality, affordable childcare can enable women’s access to more and better jobs. At the same time, affordable, quality childcare options are often scarce, leading many women to exit the formal workforce. World Bank’s 2024 study indicates that nearly 40 percent of Indonesian women in wage employment left their roles after marrying and having children. The difficulty of balancing family obligations with paid work means that many women are, therefore, reluctant to return to wage employment after having children.
Current Research
IFC will share non-public research done by the World Bank Group on Indonesian childcare providers with the firm during onboarding as a foundation for this market assessment.
Research Objectives
IFC seeks a firm to develop a market assessment report for private sector Early Childhood Care and Education (ECCE) services (for children under 7) in Indonesia. The research has the following objectives:
- To develop an in-depth analysis of the current demand and supply for ECCE services in the Indonesian market, focusing on opportunities, challenges, and the competitive landscape for private providers.
- To identify the financing gap and specific financing needs for private sector ECCE service providers, including micro, small, and medium enterprises (MSMEs) and women-owned MSMEs (WMSMEs), as well as challenges and opportunities for market growth.
- Establish a business case for financial institutions to invest in the ECCE sector and their role in bridging the financing gap.
- To identify potential entry points for IFC interventions and investment in this sector (both directly and indirectly through financial sector institutions).
Research Questions
1. Market Analysis for Early Childhood Care and Education (ECCE) Services
- Evaluate the current market size (demand) for ECCE services in Indonesia using the most recent data available.
- Project the growth trajectory of the ECCE market in Indonesia for the next 3 to 5 years, considering scenarios with and without additional access to finance.
- Categorize the ECCE market based on various factors such as geography (urban & semi-urban vs. rural, Java vs. non-Java), age groups, size of ECCE service providers, and other pertinent typologies to identify key market segments and tailor strategies accordingly.
- Estimate the total financial investment required to expand the ECCE overall market to satisfy both current and anticipated demand for childcare services.
2. Private Sector ECCE Service Providers
- Identify 20-25 affordable, high-quality, or scalable private sector ECCE providers across 5-7 cities in Indonesia (primarily Java and Sumatra), focusing on urban and semi-urban regions.
- Analyze their characteristics (business models, size, number of employees, assets, financing model, etc.) to compare and contrast solutions, needs, challenges, and investments needed to scale up their services.
- Assess the appetite and constraints of ECCE providers in obtaining financing.
- Identify existing financing solutions for the ECCE market and propose additional solutions that could support ECCE providers.
- Identify non-financial barriers faced by childcare providers across various typologies.
3. Mobilizing Private Sector Investment
- Identify key stakeholders, including investors, private ECCE providers, financial institutions, and development partners, who are interested in scaling up ECCE provision, particularly in urban and semi-urban areas.
- Explore existing business models and activities (childcare setup, expansion, or quality improvements) that financial institutions and/or investors are interested in funding and have potential for scalability.
- Assess whether the ECCE service sector is substantial enough to justify a tailored approach for financial institutions to develop specific products and services or to adapt existing loan products for this sector.
- Explore incentives for financial institutions to develop, test, and scale financial solutions for ECCE providers, such as opportunities to de-risk loans.
- Identify potential entry points for IFC, including options for direct investment, indirect financing or de-risking through financial institutions, capacity building, and/or convening other stakeholders.
Proposed Methodology
The Firm will propose and agree with IFC on the methodology for implementing this assignment. As outlined below, this project will have three phases.
Phase 1: Preparation and Research Framework
The deliverable for this phase will be a research framework in PPT format populated with available data/information. The firm will refine the research questions as necessary, outline hypotheses, and identify evidence gaps to be addressed in the next phase of work.
The following is expected to be included in the research framework:
- Final research questions and deliverables: The firm will finalize research questions and deliverables with agreement from IFC.
- Data landscape assessment: The firm will conduct a comprehensive review of the data landscape and identify relevant datasets, including WBG and IFC’s existing research. The firm will identify gaps in data sources and propose what is needed to collect new data. The firm will define data parameters in the research framework. Data sources should include the demand and supply of childcare as well as financing to ECCE MSMEs, including WMSMEs.
- Variables and hypothesis formulation for quantitative analysis: The firm will identify variables to be assessed for the research questions. This will be an iterative process as research questions may be refined based on desk research. As appropriate, the firm will formulate hypotheses for the finalized research questions. The firm will propose a way to estimate the following:
- Current market size (demand) for ECCE services in Indonesia
- Growth trajectory of the ECCE market in Indonesia for the next 3 to 5 years, considering scenarios with and without additional access to finance.
- Total financial investment required to expand the ECCE overall market to satisfy both current and anticipated demand for childcare services.
- Data collection approach: The approach should include i) a measurement plan on how data will be collected (surveys, field visits, focus group discussions, interviews, databases, or other methodologies), ii) sources of data, iii) a sampling strategy including method and size for statistically-sound analysis, iv) data validation techniques, and v) contingency plans. Ideally, the data collection should include field visits to up to seven selected cities in Indonesia (primarily Java and Sumatra) upon agreement with the project team.
The firm is also expected to develop a template to guide information gathering and inform the development of ECCE provider profiles to illustrate the nature, range, and potential of ECCE MSMEs, their financial and non-financial needs, and the barriers they face in accessing finance.
The firm will organize a meeting with IFC to agree on the research framework, data sources, template for ECCE provider profiles, interview list, and questions. Based on IFC’s input, the firm will finalize the research framework.
Phase 2: Data Collection, Analysis, and Recommendations
Data is expected to be collected as follows:
- Quantitative Data Analysis – in alignment with Research Question #1
The firm will arrange access to required data sources and, as necessary, source and/or collect data needed for the quantitative analysis as agreed upon in the research framework. Data collection tools will be developed and shared with IFC for review and clearance. All data collection tools will be tested before launch. The firm will collect and analyze data to answer research questions. - Profiling of ECCE Service Providers – in alignment with Research Question #2
The firm is expected to identify 20-25 ECCE service providers across 5-7 cities in Indonesia (primarily Java and Sumatra) and analyze their characteristics to compare and contrast their needs, challenges, and investments needed to scale up their services. Their profiles should reflect the market, including women-led and male-led service providers, where applicable. The profiles will require analysis of company data and a series of interviews with company leadership and, if possible, other relevant stakeholders, including employees and customers/beneficiaries (employers or families). - Supply of Finance Assessment – in alignment with Research Question #3
The firm is expected to utilize a range of data sources, including surveys, focus group discussions, and interviews (to be defined in Phase 1) to assess existing MSME-focused operations of banks, especially those intentionally serving care enterprises (if available). Among other things, this will include a review of current product offerings and coverage (types, volume, tenor, fees, etc.), distribution channels, portfolio trends and quality, risk appetite, access to insurance, and other operational and financial risk mitigating mechanisms, assessment of confidence in childcare MSMEs as a strategic business sector (including bankruptcy rates of ECCE providers if available and in comparison to other MSMEs), percentage of lending to ECCE MSMEs (male as well as female-led) versus total lending to all MSMEs, barriers to entry for childcare MSMEs, and expansion within the SME segment. - Thought Leader Interviews
The firm will identify a list of external thought leaders and conduct 10-20 in-depth, qualitative interviews. Thought leaders should represent a range of roles, including employers offering or interested in supporting childcare, government representatives, entrepreneurship, childcare, gender, and/or labor experts. The interview guide should broadly cover the areas identified in the research objectives, focusing on capturing insights into different stakeholders' roles in advancing access to quality, affordable childcare and childcare economy growth. IFC will approve the final interview list and interview guides prior to interviews. IFC may participate in some of the interviews.
The Firm will compile and present preliminary findings to the project team. Input received will be incorporated before commencing Phase 3 below.
Phase 3: Development of Final Deliverables
The firm will be expected to develop a detailed slide deck to present the findings and analysis, including recommendations. The Firm will structure the slide decks in consultation with IFC. However, it is anticipated that the following will be included:
- An executive summary with key findings and recommendations
- An overview of the demand for childcare
- An overview of growth projections for the ECCE market
- An analysis of the demand for finance from ECCE MSMEs
- An analysis of the supply of finance to ECCE MSMEs, including any financing gap
- Analysis of challenges and opportunities faced by MSMEs, highlighting differences in the experience of women-led and male-led MSMEs
- Recommendations for different stakeholders
A peer review by IFC and World Bank staff may be convened to guide the development of final deliverables.
Deliverables
Phase 1: Preparation and Research Framework
This includes a literature review, formulation of variables and hypotheses, data landscape assessment, an approach for collecting and analyzing quantitative and qualitative data, a proposed list of care enterprises to profile, and an interview list (proposed list of stakeholders to be contacted during Phase 2). It also includes coordination between the firm and IFC on finalizing the research framework, overall research methodology, data collection and analysis plan, information and datasets that will be tapped and used, and structure of the deliverables.
Final deliverables:
- Inception report in PPT format containing literature review, data landscape assessment, and research framework initially populated based on available data/information
- List of potential care enterprises
- Interview list
Phase 2: Data Collection, Analysis and Recommendations
This entails data collection, analysis, and synthesis. A synthesis of the research in PPT format will be submitted to IFC for feedback.
Final deliverables:
- Data collection tools, including surveys, interview questions, and focus group discussion guides
- Market Assessment Report outline
- Synthesis of research findings from Phase 2 in PPT format
Phase 3: Development of Final Deliverables
This includes the preparation of the final market assessment in PPT format. The firm is expected to interpret findings, provide graphs, tables, and visualizations to present data, including all assumptions and formulas for extrapolations and other calculations if needed, and provide validated references to sources used for data collection, as well as references to stakeholders interviewed.
Final deliverables:
- Market Assessment Report in PPT format
Acceptance of Deliverables
Materials will be reviewed by the project team before being finalized (timelines below highlight final submissions after the IFC review process). Deliverables will be accepted if delivery by the firm is timely and meets the requisite quality standards, including edited and proofread deliverables exhibiting correct and astute data analysis and results, excellent command of the English language without typos and grammatical errors, with clear, concise, coherent, and actionable writing that is accessible to a wide range of stakeholders, especially private sector companies, government, and investors. The project team will have weekly and additional calls as necessary during the consultancy period.
Reporting
The selected consulting firm/team will report to and is expected to work closely and collaboratively with the IFC Project Team. The firm will administratively report to Liana Lim Hinch, Setara Indonesia Program Manager, IFC.
Data confidentiality.
All data and information received from IFC and the World Bank for these assignments will be treated confidentially. They are only to be used to execute these Terms of Reference. All intellectual property rights arising from the execution of these Terms of Reference are assigned to IFC. All materials produced or acquired under terms of this contract - written, graphic, film, or otherwise - shall remain the property of IFC and may not be used for other purposes than the execution of these terms of reference and will not be disclosed to any third parties without the expressed advance written authorization of the IFC. The rights and duties provided for in this paragraph shall continue, notwithstanding the termination of the contract or the execution of its other provision.
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Evaluation criteria
1. Demonstrated expertise in market studies/scoping assignments and experience conducting market assessments in ECCE contexts in emerging markets.Required.
2. Demonstrated primary market research experience in the financial sector.Preferred.
3. Expertise in qualitative and quantitative research methodologies and strong analytical skills.Required.
4. Local presence or strong local networks and knowledge of Indonesia’s ECCE and financial sector context.Required.
5. Team diversity – gender, experience, and technical expertise.Preferred.
Application Process
The firm’s submission of technical and financial applications will be made via RFX.
Instructions for Application
Please provide a concise proposal, including descriptions of only the five most relevant consultancy projects and the resumes of staff who will work directly on the project. The entire proposal should not exceed 40 pages.
FUNDING SOURCE
The World Bank Group intends to finance the assignment / services described below under the following:
- BB: Bank Budget
- TF0C2580: IFC
ELIGIBILITY
Eligibility restrictions apply:
- [Please type list of restrictions]
SUBMISSION REQUIREMENTS
The World Bank Group invites eligible firms to indicate their interest in providing the services. Interested firms must provide information indicating that they are qualified to perform the services (brochures, description of similar assignments, experience in similar conditions, availability of appropriate skills among staff, etc. for firms; CV and cover letter for individuals). Please note that the total size of all attachments should be less than 5MB. Firms may associate to enhance their qualifications unless otherwise stated in the solicitation documents. Where a group of firms associate to submit an EOI, they must indicate which is the lead firm. If shortlisted, the firm identified in the EOI as the lead firm will be invited to the request for proposal (RFP) phase.
Expressions of Interest should be submitted, in English, electronically through WBGeProcure RFx Now
NOTES
Following this invitation for EOI, a shortlist of qualified firms will be formally invited to submit proposals. Shortlisting and selection will be subject to the availability of funding.
Only those firms which have been shortlisted will be invited to participate in the RFP phase. No notification or debrief will be provided to firms which have not been shortlisted.
If you encounter technical difficulties while uploading documents, please send an e-mail to the Help Desk at corporateprocurement@worldbank.org prior to the submission deadline.