The International Finance Corporation (IFC) is seeking a specialized consulting firm to conduct a comprehensive market assessment on the Silver Economy in Central and Eastern Europe (CEE). The study aims to evaluate the financial needs and opportunities related to the aging population in the region and provide insights into the development of financial products tailored to seniors.

Key Objectives:

• Conduct a market study to assess gaps and unmet financial needs of seniors in the CEE region.
• Develop concepts for senior-focused financial products (e.g., pension-backed loans, reverse mortgages, healthcare financing solutions).
• Map demand for these products based on demographic and financial profiles.
• Assess the feasibility and cost of delivering financial products for seniors.
• Estimate the economic potential for financial institutions operating in the Silver Economy.

(please see attached document)