The textile industry in Jordan is a vital sector, contributing significantly to the country's economy. However, despite its economic importance, the industry faces challenges in attracting new talent due to outdated perceptions about working conditions, limited awareness of career opportunities, and a lack of emphasis on its innovative and sustainable practices.

From another side, the industry managers, despite the higher wages and benefits, rely on expatriate workers as the local workforce is not interested in employment in the garment industry and expatriate workers have higher production efficiency.

Such claims and perceptions need to be verified, quantified and better understood with the purpose of finding ways to attract more Jordanian labor to the textile and apparel industry and increase the local value addition.

The objective of this task is to analyze the employment landscape in Jordan’s textile and apparel industry, identify ways to attract Jordanian blue- and white-collar labor to the industry and develop the promotion strategy (set of actions) including comprehensive promotional materials to be used by the project and Jordan`s textiles and clothing sector to improve the public image of the industry and attract more individuals to work in this sector.

The textile industry in Jordan is a vital sector, contributing significantly to the country's economy. However, despite its economic importance, the industry faces challenges in attracting new talent due to outdated perceptions about working conditions, limited awareness of career opportunities, and a lack of emphasis on its innovative and sustainable practices.

From another side, the industry managers, despite the higher wages and benefits, rely on expatriate workers as the local workforce is not interested in employment in the garment industry and expatriate workers have higher production efficiency.

Such claims and perceptions need to be verified, quantified and better understood with the purpose of finding ways to attract more Jordanian labor to the textile and apparel industry and increase the local value addition.

The objective of this task is to analyze the employment landscape in Jordan’s textile and apparel industry, identify ways to attract Jordanian blue- and white-collar labor to the industry and develop the promotion strategy (set of actions) including comprehensive promotional materials to be used by the project and Jordan`s textiles and clothing sector to improve the public image of the industry and attract more individuals to work in this sector.