SELECTION OF CONSULTING FIRMS BY THE WORLD BANK GROUP
REQUEST FOR EXPRESSION OF INTEREST (EOI)
Electronic Submissions through WBGeProcure RFx Now
ASSIGNMENT OVERVIEW
Assignment Title: Customer acquisition and activation agency/firm
Assignment Countries:
ASSIGNMENT DESCRIPTION
The International Finance Corporation (IFC), the private sector arm of the World Bank Group (WBG), promotes sustainable economic growth in developing countries by financing the private sector and mobilizing private capital in local financial markets and international institutions, and providing advisory and risk mitigation services to businesses and governments to increase access to financing opportunities and financial inclusion.
In 2023, IFC Advisory Services partnered with Enda Cash Tunisia, a payment institution and part of the ENDA group under which IFC provides technical assistance to expand the adoption and use of digital financial services across the country. Enda Cash seeks to deploy a digital financial service targeting the Tunisian mass market. The result of this support is expected to improve access to financial services for the unbanked/underbanked population in Tunisia. The customer acquisition objective of this project aims to directly reach the market with the following key objectives:
1) register new customers
2) support customers initiating transactions
3) increase awareness of the benefits of digital financial services over cash
4) increase transactional activity for existing customers
5) increase transaction traffic at agent locations.
IFC seeks to promote the use of digital financial services nationally and recruit an agency/firm on behalf of the client for its digital services which will offer BTL services to recruit and retain new clients. The agency will work closely with the client's team based in Tunis, Tunisia and the IFC project team.
FUNDING SOURCE
The World Bank Group intends to finance the assignment/services described below under the following:
- BB: Bank Budget
- TF0B1860: IFC
ELIGIBILITY
Eligibility restrictions apply:
- [Please type list of restrictions]
SUBMISSION REQUIREMENTS
The World Bank Group invites eligible firms to indicate their interest in providing the services. Interested firms must provide information indicating that they are qualified to perform the services (brochures, description of similar assignments, experience in similar conditions, availability of appropriate skills among staff, etc. for firms; CV and cover letter for individuals). Please note that the total size of all attachments should be less than 5MB. Firms may associate to enhance their qualifications unless otherwise stated in the solicitation documents. Where a group of firms associates to submit an EOI, they must indicate which is the lead firm. If shortlisted, the firm identified in the EOI as the lead firm will be invited to the request for proposal (RFP) phase.
Expressions of Interest should be submitted, in English, electronically through WBGeProcure RFx Now
NOTES
Following this invitation for EOI, a shortlist of qualified firms will be formally invited to submit proposals. Shortlisting and selection will be subject to the availability of funding.
Only those firms which have been shortlisted will be invited to participate in the RFP phase. No notification or debrief will be provided to firms that have not been shortlisted.
If you encounter technical difficulties while uploading documents, please send an e-mail to the Help Desk at corporateprocurement@worldbank.org prior to the submission deadline.